Business owners everywhere incorporate marketing tactics every week and every month to tell the world about their mission and their products or services. Without marketing, not a single soul would know you have a business, never mind want to make a purchase with you.

People purchase from those who they know, like, and trust. They want to know that you’re a real person with real feelings instead of someone who only cares about the almighty dollar. They want to know you’re not a scam artist who will steal their last dollar without providing a product. They want to hear recommendations from others who have purchased before them to be sure your product delivered what it promised.

People with purchase power want a relationship with you before they buy. You need to give the people what they want! You need to utilize relationship marketing. It’s a form of marketing that focuses on keeping the customers happy rather than just a sales transaction. 

Here are some ways on how you can build a relationship with your customers. 

1. Interact With Your Audience

In order to have a relationship with a single person or a large audience, you need to interact with them.  Get to know THEIR likes and dislikes, know what problems they are experiencing, and think about how you can help them solve their problem. In order to learn this information, you’ll need to start interacting with your audience. The easiest way is through social media! Let them get to know exactly who you are. I know they are going to love you!

2. Sharing Your Knowledge

Do you share your knowledge with your audience, or do you save that only for paying customers? Sharing your knowledge, practical experience, and even case studies for free will position you as knowledgeable and an expert in their field who cares about helping others. Platforms such as social media, podcasts, YouTube, your blog and email newsletters are all ways to both increase your authority rank and your visibility.

3. Build a Strong Reputation

As you interact with people and become someone they feel that they can trust, your audience will naturally form an opinion about you. If you over-deliver with your products or your signature business programs, your reputation will continue to shine. 

You’ll know you’ve made it when people are looking forward to your latest product and tell all their friends how wonderful you are! This is the ultimate result of relationship marketing and worth all the time and effort it takes to reach this destination.

One key to remember is to never stop the process of building relationships. Like gears in a clock, you must find a way to consistently interact through social media, share your knowledge and build a strong reputation. You’ll find more people that are excited about your business. As a result, you’ll find that your sales will increase as you build your customer relationships. Keep these gears working to consistently grow your business for years to come.

Now that you’ve learned how to use customer relationship marketing, start implementing it now!

You can set up a time to chat or message me on any of my social media if you are needing more clarity. I’m here for you every step of the way! Good luck!