You thought of a great idea but you’re unsure if it will sell. You are wanting to figure out what they would buy. You can get started by asking them to understand what your target market wants. It takes the time out of guessing or doing market research.

What Will They Buy?

A simple way to determine what your audience needs is to simply ask them. You can ask your followers on social media and on your email list to complete what they would be interested in buying. You can send them a Survey Monkey or you can ask them on a live stream. 

If you’re a business coach, maybe what they are looking for is a simple ebook or a workbook. Others may be looking for a class to resolve their particular problem. You could ask your current coaching clients what they need. This is especially important to retain them as clients after their coaching sessions end. What’s the logical next step for them to continue learning with you?

Identify Your Target Market

You have likely done this exercise already however it’s important to reanalyze your market and identify any changes that may have occurred. Have you stayed true to your initial business plan of attracting your target market? How do you attract new prospects?

If you are selling various similar products or services, you can bundle them and create different tiers to appeal to people looking for different prices. By creating lower priced products, you’ll attract people who aren’t quite ready to purchase a high priced item. However, these are still good prospects to have in your sales funnel because they can start slowly with your lower priced items and as their income increases, you can offer higher priced items, eventually leading to your highest priced product. While they progress through your products, they will see you as a credible expert and will trust this expertise, especially when you offer your higher priced product and/or services.

I’ve put together my best products and services into different tiers in my Six Figure Business Booster to appeal to my audiences. These tips that I’m sharing with you are real and I use them for my own business too! I want to see you succeed!

If you are wanting to hear more about attracting quality clients, listen to 3 Ways to Use Instagram for Business. I share information on how to engage with your audience to help grow your business.