The thoughts that you may have had when you don’t like what you are doing. 

• “I can’t wait to get another job.”
• “I wish I could win the lottery so I could quit.”
• “I’m tired of working crazy hours and holidays.” 
• “I’m not getting paid enough for this.”

These and many, many other thoughts go through the heads of every would-be business owner, and are often the driving force behind that final, “I quit.”

But while they’re great for lighting a fire and inspiring you to make a scary jump to business ownership, they’re not so fabulous at motivating you to grow and improve. They won’t inspire you to increase your skills and raise your rates and be brave and authentic in your marketing. They won’t help you find the courage to step into unfamiliar places. 

To find the inspiration to make your business thrive, you have to identify the real why behind what you do. 

Passionate Whys

You need to find your passion. If you are able to find your true passion, it can be a strong motivator to help you succeed as a business owner.

Some business owners are passionate about a subject, spending all their waking hours learning about the topic. Some are passionate about a market, and would do anything to help their ideal client achieve his or her goals. 

Whatever passion you have, learning to harness that passion will help take your business to the next level. 

Financial Whys

Maybe you want to retire at 40 to travel the world, or send your kids to an elite private school. Maybe you love fast cars, and dream of driving a brand new Ferrari. 

Whatever your big dream, you knew you’d never make it while putting in time at the day job. While everyone seems to go on and on about finding their passion, the truth is there’s nothing wrong with wanting financial fulfillment. Money is a necessary tool. We need it, and the more we have, the easier life is. And wanting more of it is nothing to be ashamed of, as long as you maintain your integrity and authenticity in pursuit of it. 

Philanthropic Whys

Plenty of online business owners go into business so they can have more to give. You’ve no doubt heard of—or maybe even know—marketers who use their earnings to fund mission trips, build schools in war-torn, third world countries, and support a variety of charities at home and abroad. Others use the time freedom they’ve built into their business to volunteer with local hospitals, animal shelters and children’s organizations. 

If you have a heart for a cause, a philanthropic why might be the driving force that takes your business to the next level. 

To find your own why, consider your biggest dreams. If money were no object, what would you be doing? 

If you find yourself struggling to answer your whys, I am here to help you. You can schedule a call or message me on any of my social media!